It can be easy to stroll into a department store and pick up that much needed mascara, but $30 later, you might question if it is worth the cost.
High-end brands certainly hold their weight in terms of quality, but several professional make-up artists have noted that readily available drugstore brands often offer excellent value and hold up compared to their high-priced counterparts.
Actresses Kerry Washington, Rashida Jones and Jamie King owe their good looks to genetics, but professional makeup artist Carola Gonzalez also helps these winsome women look their best.
Gonzalez recommends using CoverGirl’s LashBlast mascara in very black, which often retails under $8.00.
Pati Dubroff, who often works with Dakota Johnson and Eva Mendes, also offers some alternatives to high-priced makeup. For blonde women, Dubroff recommends Maybelline's Define-A-Brow eyebrow pencil in dark blonde.
Maybelline’s Color Tattoo Metal 24hr Cream Gel Shadow is a go-to product for make-up artist Monika Blunder. According to Blunder, who has worked with Megan Fox and Rosie Huntington-Whiteley, this shadow is best applied directly onto the eyelid, beneath power eyeshadow. It will intensify the colour of your eyeshadow and it keeps the colour look fresh longer.
In the mascara department, Blunder also recommends Cover Girl's LashBlast Volume mascara, which retails for as little as $7,49. The mascara is long-lasting, adds volume and doesn’t clump, Blunder said.
Makeup artist Nick Barose offers a great false eyelash suggestion for people who feel that mascara just doesn’t cut it. Eylure Individual Lashes Combination offers three different lengths in one package. According to Barose, these seamlessly blend into natural eyelashes.
Drugstore retailers have a few hidden gems for eye makeup in the aisles and thanks to these professional artists, they’ve done the leg work testing the products so your eyes don’t have to.