Canadian viewers who’ve been clamouring for more Pan Am Games coverage have been heard.
The CBC announced Wednesday it adding 12 more hours of coverage until the Games close July 26.
It immediately added an hour a day to its weekday afternoon program Pan Am Afternoon with host Andi Petrillo, which will now run three hours from 2 to 5 p.m.
Also, weekend prime-time coverage will be expanded with an extra hour Sunday, July 19 and three hours on Saturday, July 25.
In a news release, the broadcaster said it “is committed to providing audiences with as much sports coverage as is made available by Toronto 2015. To that end, all medal moments have been and will continue to be carried on TV, online at cbc.ca/panam and via the CBC Sports App . . . or via highlight clips made available through the host broadcaster.”
The sports made available live include track cycling, artistic gymnastics, athletics (excluding road races), diving, synchronized swimming, swimming, equestrian show jumping, volleyball, beach volleyball, boxing, soccer, judo, wrestling, taekwondo, karate, basketball, and opening and closing ceremonies.
“We heard in no uncertain terms that Canadians . . . want to see more coverage,” said Chuck Thompson, head of public affairs. The request for more Games programming was matched by robust audience numbers.
“There’s been a lot of positive feedback,” said Thompson, adding the CBC already had crews in place at the events so it was easily able to add the 12 hours of coverage.
“As we are already streaming live coverage online, the cost to produce and place the additional hours on television was incremental.”
This year marks the first time that the Parapan Am Games, which follow the Pan Am Games Aug. 7 to 15, will be televised in English and French in Canada.