Hudson’s Bay unveiled their Team Canada Collection on Wednesday ahead of this summer’s Pan and Parapan Am Games.
The collection includes 22 items, from hats to polos to track jackets, in a mostly red, white and black colour scheme that makes heavy use of the maple leaf.
The five-person design team was inspired by the 50th anniversary of the Canadian flag and the “beauty of the maple leaf,” said Liz Rodbell, president of Hudson’s Bay, at the launch event.
“It’s a symbol that speaks volumes and unites us all.”
Curt Harnett, the team’s chef de mission for the Games, donned a red rally scarf emblazoned with “en garde,” to join a handful of Pan and Parapan athletes modelling the clothes on stage at the CBC’s Toronto broadcast centre.
“When you look good, you feel good,” Harnett said.
“And when you feel good you get a little swagger.”
A portion of the proceeds from sales of the Pan Am wear will go to the Canadian Olympic Foundation.
Hudson’s Bay has donated $41 million to Canadian athletes since 2006 through the sale of Olympic merchandise, including the red mittens first developed for the Vancouver Games, and other donations.
The collection hits Hudson’s Bay stores and its online store, thebay.com on Wednesday.
Team Canada will don the maple leaves on home turf when the Pan Am Games kickoff in July and the Parapan Games begin in August, exactly 100 days from the uniform launch.