People shopping at two Zehrs Markets in Windsor now have a faster way to get their groceries.
Loblaw Companies Ltd., which owns the supermarket chain, has brought their Click and Collect program to the Zehrs at 5890 Malden Rd. in LaSalle and 400 Manning Rd. in Tecumseh.
The program first launched in 2014 in three Loblaws stores in the Greater Toronto Area and received favourable feedback due to the convenience.
“Customers loved having this service, they loved the convenience that it brought to them and we knew it was time,” said Lauren Steinberg, director of E-Commerce Marketing for Loblaw Digital. “Customers are savvier than ever and they were ready for this next step in grocery shopping.”
There are now 44 stores using the Click and Connect service, including the ones now open in Windsor.
Using the service is simple. Customers can go to shop.zehrs.ca to get started and create an account, then enter their address and choose the location they want to shop from. They add items to their cart and use their credit card to make their purchase. They then choose a two-hour timeframe to pick up their groceries. The day of pick up, personal shoppers find and bag the items. On arrival, customers park in a Click and Collect spot and call the number provided and the personal shopper brings out the groceries to the person’s car.
Steinberg said Loblaw wanted to create an experience to help people who are busy with children, work or other activities which make it difficult to take time to shop.
“It’s a personalized digital experience,” said Steinberg.
When people order, they can choose from more than 20,000 items by name, grocery aisle, store flyer or event. The service also remembers frequently purchased items, allowing people to shop just from that list.
At least eight new employees were hired at each location, with two or three current workers also being made personal shoppers.
Malden Road Zehrs’ Click and Collect department manager Rachel Zaleski said the shoppers try and ensure customers get the freshest possible products.
“If we wouldn’t pick it for ourselves, we’re not picking for you,” said Zaleski.
“We’re looking out for our customers all the time. We cater to them so we try to make them happy.”
Zaleski said the service can appeal to a wide variety of people, from mothers with four children or seniors whose children order for them. She said the popularity of Click and Connect makes sense given where technology is developing.
“Everybody wants everything right now,” said Zaleski.
Purchases online have a small fee dependent on the day it is purchased, with $3 charged on weekdays and $5 on weekends. Both locations are now available to shop from at shop.zehrs.ca.