For Apple and Samsung, size matters when it comes...
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Nov 23, 2015  |  Vote 0    0

For Apple and Samsung, size matters when it comes to tablets

Both the iPad Pro and Samsung View have larger screens than previous models in hopes of capturing new segments of the market


Perhaps taking a page from smartphones, the tablet market is trying to get growth by offering bigger options. Both Apple and Samsung are releasing new tablets with larger screens than previous models in hopes of capturing new segments in the market, although each company’s approaches couldn't be more different.

The iPad Pro is a 12.9-inch tablet that is aimed at design-oriented users who potentially want to use it as a laptop replacement. Samsung's View is a 18.4.-inch Android device that is being pitched as a portable TV, and squarely aimed at the entertainment market.

Part of reason that these companies are trying something different is that the tablet market has been stagnant, with IDC reporting that worldwide tablet market declined 7 per cent year over year in the second quarter of 2015. The company downgraded its five-year forecast for the category, although did say part of the issue was a lack of innovation for the category and increased competition or the top two market leaders.

From a technical standpoint, the iPad Pro is an amazing piece of technology, featuring the new A9X processor, which is powerful and fast, and it has a brilliant screen. With its costly accessories, it makes for a very good computer. While the optional keyboard ($229) and stylus ($129) are technically accessories, the keyboard is absolutely necessary for this product to make sense.

The only other issue is that at times, the technology clearly shows iOS's limitations. It’s a mobile operating system, and even though it’s able to run split-screen multiple apps, it's still not the same as the more robust Mac OS.

Samsung has long been about covering as many bases as possible in the marketplace, and that feels like one of the few ways to justify the Samsung View. This massive tablet comes with a hinged stand and handle, and because it is a Bell exclusive, is optimized to work with the company's Fibe television service. In fact, it’s being pitched as a portable TV-tablet hybrid.

Ken Price, vice-president carrier sales and marketing with Samsung Canada says the View might be the best product for the Dad in the home who has been crowded out of the living room by the kids, and will want to watch his shows in portability and piece.

Pricing, in both cases, is key.

and while it is aimed at professionals, it is wonderful for media watching and has great speakers. It is not as good for playing games, as most game apps feel like they are blown up too big on the screen.

“The iPad Pro is a replacement for a notebook or a desktop for many, many people,” Tim Cook, Apple's CEO told the Telegraph. “They will start using it and conclude they no longer need to use anything else, other than their phones.”

Except that for this price, there are all kinds of decent laptops available, which might not be as powerful, but are still better optimized for work.

As for the View, due to the fact that its screen is not the super AMOLED screen found on some other Samsung tablets, it’s priced at $699. For the size of the tablet, that seems reasonable. But consumers looking at the View could actually buy a much bigger TV for a similar price, though obviously sacrificing portability.

Toronto Star

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