Sony closing all 14 stores in Canada
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Jan 15, 2015  |  Vote 0    0

Sony closing all 14 stores in Canada

The closures come within a wider struggle for Sony’s TV and mobile phone operations. The company decline to comment on number of jobs affected


Struggling with weak TV and smartphone sales, Sony says it will close all 14 of its remaining bricks-and-mortar retail outlets across the country over the next two months, a move affecting 90 employees.

“We will redirect all of this business through our national network of Sony retailers, our online store . . . as well as through our Sony-trained Telesales team,” the company said in a statement after informing employees in an internal memo.

“Our network of Sony authorized retailers offer a full range of Sony products and will be supported by our in-store merchandisers and product trainers on an ongoing basis in order to ensure that our past customers have continued access to knowledgeable sales consultants,” the statement said.

Tokyo-based Sony Corp. forecasts $2.3 billion (U.S.) in red ink for the business year to March and will suspend dividend payments for the first time after deep mobile losses.

Sony, which pioneered the portable music player in 1979 with its introduction of the Walkman, is struggling to revive operations and could be open to options including sales and joint ventures for its money-losing TV and mobile phone units, company officials told reporters at a trade show last week.

Last year, Sony sold its Vaio personal computer business and spun off its TV operations, cutting 5,000 jobs.

The company has been scaling back retail operations and shuttered an outlet at the Toronto Eaton Centre in 2014. Sony Canada has retail locations in cities including Vancouver, Montreal, Calgary, Ottawa and Toronto.

Sony made the announcement on the day U.S.-based Target announced its withdrawal from Canada and the closure of all 133 Canadian stores.

Along with Target and Sony, other international companies departing Canada include fashion retailer Mexx, which is liquidating 95 stores by the end of February and Sears Holding Corp., whose plan to sell most of its stake in its Canadian unit has triggered deep job losses across the country.

Toronto Star

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