Bell Media served up new details this week on a streaming video project dubbed Project Latte — another move by a traditional broadcaster to meet rising consumer demand for entertainment, news and sports content when and where they want it.
Bell said the subscription-on-demand service will give Canadian customers access to HBO’s entire library of scripted television shows including The Wire, TheSopranos and Six Feet Under, along with the premium cable and satellite TV network’s catalog of documentaries and comedy specials. It said a total of 350 different titles with more than 10,000 hours of programming will be available at an as yet unconfirmed launch date. Pricing information is not yet available.
Bell Media said Project Latte will be made available to all TV subscribers in the country — pending agreements with participating TV providers — on cable TV set-top boxes, as well as through mobile apps, the Web, and across other platforms including game consoles and smart TVs.
The Bell service’s complete lineup will also include content from all “key Hollywood major and independent studios,” with details to be revealed in coming weeks, Bell said.
“We built Project Latte as a complementary service that will delight and amaze viewers with thousands of hours of premium entertainment available on-demand and on the device of their choice,” said Bell Media president Kevin Crull. “Project Latte addresses a significant gap in the Canadian TV system.”
Many cable operators have seen subscriber numbers fall as more viewers opt for stand alone streaming services such as Netflix and some telecommunications and cable companies are attempting to join the trend rather than fight it.
Rogers Communications and Shaw Communications, for example announced plans in August to jointly launch a streaming service dubbed Shomi that will be available starting in the first week of November for $8.99 per month. Netflix in Canada starts at a $7.99 a month.
And Cogeco Cable on Thursday announced a deal that will see its TiVo digital recording devices service partner with Netflix in what Cogeco calls the first time a cable operator and the U.S. Web streaming giant have linked up. Netflix will be fully integrated into the Cogeco cable box, giving customers the ability to download recorded content to a mobile device.