Target Corp.’s interim CEO vows to win back...
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May 21, 2014  |  Vote 0    0

Target Corp.’s interim CEO vows to win back customers in Canada

Target Canada disappointed customers and has made getting them back a priority, said Target Corp. interim chief executive officer John Mulligan on Wednesday


Target Canada disappointed customers and has made getting them back a priority, said Target Corp. interim chief executive officer John Mulligan on Wednesday.

“We continue to think Canada is a great market; we think we’re a great retailer. We have not lived up to our potential nor our expectations and frankly not the expectations of our guests,” said Mulligan, speaking by phone to Canadian journalists.

“We’re working hard to accelerate newness into the store and that’s newness in product, newness in assortment, newness in our merchandising, newness in our digital channels.”

Target also has a renewed focus on improving the stock problems in Canadian stores, Mulligan said.

In addition to replacing former Target Canada president Tony Fisher with Mark Schindele, senior vice president, merchandising operations, other changes were made earlier in the quarter in Canada.

There is new leadership in the area of distribution, to ensure effective fixes are made to the supply chain and a new lead merchant has been appointed to look at merchandising and assortment.

Mulligan said there are several candidates for the newly created role of a non-executive chairman in Canada, a newly created advisory role to provide counsel and support to the president of Target Canada to ensure all strategies and tactics align with the Canadian marketplace.

He did not say how long it might take to fill the role, but he did indicate that the candidate may or may not have a retail background. Target will be choosing a Canadian to fill that role.

Mulligan said they are seeing improvements in internal metrics when it comes to measuring customer satisfaction with things like items in stock, but “progress needs to come much quicker.”

“They’re meaningfully improved from where they were three months ago; in some categories they are at levels that we would see in the U.S. and in some categories they they’re not quite there,” he said of in-stocks.

“We’re not satisfied with where we are even though they’re improving. We need to continue to make progress so that the experience to our Canadian guests feels just like it did when they came across the border to our U.S. stores.”

Toronto Star

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