BlackBerry is getting down to business.
At an event in Toronto on Tuesday, the beleaguered Waterloo-based company stressed again that in the future it will cater more to enterprises: regulated industries such as finance, law enforcement, government and health care.
“If you take a stumble, you need to grab a handrail,” John Sims, president of BlackBerry’s Global Enterprise Solutions, told the hundreds-strong crowd gathered at the AllStream Centre.
For BlackBerry, that handrail is offering companies the best security system available, promoting its “internet of things” cloud and developing popular productivity applications for the workforce.
The company’s vision, said Jim Mackey, Executive VP of Corporate Development and Strategic Planning, is to “securely connect the workforce to the data, apps, machine & people you interact with to make you as productive as possible.”
BlackBerry had reason to celebrate Thursday, as a detailed report on competing security systems by Strategy Analytics declared the company’s products “the most secure solution” to security concerns, something of note in a year already racked by privacy breaches.
“We are the best at security, because we have security in each and every layer of our portfolio,” said Mackey. “We have it at the hardware layer, we have it in the operating system, we have it at the BlackBerry enterprise server, the secure workspace, our network operation centre, our infrastructure …” etc.
The Analytics report also named the company’s BlackBerry Enterprise Service 10 (BES10) the least expensive multi-platform enterprise mobility management solution.
“The pricing offered by BES10 creates a lowest-cost migration path from a (total cost of ownership) perspective,” Analytics’ executive director of enterprise research, Andrew Brown, said in a statement.
Also key for enterprise, Mackey said during his address, is becoming a go-to developer for business-oriented applications.
“They’ll be productivity-driving applications that will empower your mobile workforce to have access to the enterprise data and applications they need to be more efficient,” he said.
Mackey said such work has already begun with NantHealth, a health care technology company that BlackBerry recently invested in.
Mackey said the two are developing ways to connect medical equipment with data centres and mobile devices used by doctors.