A longtime local retailer is using the power of social media to try and stem the tide of Essex County shoppers heading to the U.S. for Black Friday deals.
“I started the Facebook site about three days. It’s going like gangbusters,” said Dennis Radosz, owner of Aqua Animania. “I’ve been in retail 30 years and my business partner and I just got tired of seeing all the crowds going to the States.
“I want shoppers to keep it local.”
Rather than go through a business improvement organization or perhaps traditional advertising methods like newspaper or radio, however, Radosz chose the ultra-modern technique of allowing others to speak up for your brand or cause.
He chose Facebook.
“We felt social media was the way to go. You get more people talking about it, and then they talk to more people. It really builds the exposure.”
Radosz’s “Windsor/Essex Black Friday Event” features a clear call-to-action for all area retailers:
“Hey Windsor/Essex!!! Let's show them what we got!!!!! This event was created so that local merchants, bakers, crafters and artists can show their products or services as well as the shoppers looking for great local deals!! So post your sales, deals, services, baked goods, hand crafts, real estate and art!! Lets drag some of our American friends across the border too and show them what this region has to offer!!! If we band together it will be an incredible Christmas season for merchants and the consumer looking to save money!! So I wish you all a Merry Christmas and POST AWAY!!!
Thus far, more than 130 people have committed to “attending” the event – with more than 3,000 invites circulated thus far. Retailers featuring deals on electronics, comic books, movies, collectibles, dinner theatre, candles, dining, finance and arts and crafts supplies are already among those who have posted.
Radosz said it’s a myth that American retailers can trump their Canadian counterparts when it comes to savings – Black Friday or no Black Friday.
“Retailers in this area can not only compete with those in the U.S. by matching those prices, but we can often beat them,” said Radosz. “That’s part of this awareness campaign. People looking for great deals can stay and shop right here in town.”
To visit the event listing, click here for the Facebook page.