A fitness magazine has made a weighty resolution for 2016: its glossy covers won’t feature secrets, tips, or tricks for slimming down into that “bikini body.”
Women's Health's editor-in-chief, Amy Keller Laird, published break-up letters to the phrases “bikini body” and “drop two sizes” on Tuesday via the popular fitness and lifestyle magazine’s website.
Laird wrote that Women’s Health stopped using the words “shrink” and “diet” this year in response to reader criticism and was ready to take that body-positive commitment one step further, banishing the phrases for good.
She wrote, “Since our goal is always to pump you up, and never to make you feel bad, here’s our pledge: They’re gone. They’ll no longer appear on Women’s Health covers. (Whew, that felt good!)”
The term bikini body has long been under fire by body-positive activists, the phrase implying that only certain body types are attractive enough to wear the skimpy swimwear.
Instead, protest hashtags such as #fatkini have been celebrating women of all shapes and sizes. This year plus-sized model Tess Holliday promoted her one-step guide to getting that bikini body: Put a bikini on a body.
The magazine isn’t the first company this year to encourage better body image among women. Pirelli decided to shake up its annual calendar photo shoot. The tire company, known for its calendars featuring nude and semi-nude supermodels, opted instead for images highlighting women’s achievements for 2016. Photographed by renowned artist Annie Leibovitz, the women appear in all states of attire.
This was also the year that saw France ban super-thin models from working in the world’s fashion capital. Models are required to provide medical certification saying they’re healthy enough for the job.