Retail stores hire professional merchandisers to dress their windows in a way that will attract each person that passes by.
An artful and creative display will increase the chances of foot traffic into the store. Your LinkedIn profile should function the same way as a shop window to attract talent seeking recruiters.
Ask yourself these questions to help determine if your LinkedIn profile is working for you.
Is my objective clear?
Before you lay out your LinkedIn profile, be sure you have a clear objective and determine your target audience.
If you are looking to branch out at your current place of employment, your profile should reflect your desire to grow within your company. Alternatively, if you are looking to move from one company to another, your profile must bear this in mind.
Do I have any recommendations?
It can be quite easy to sing your own praises, but your abilities should be corroborated with professional recommendations from your colleagues and mentors.
A positive recommendation will attract a recruiter to not only look at your profile, but reach out to contact you.
What keywords am I using?
Anyone using social media as a platform to get noticed must learn the importance of SEO (Search Engine Optimization) tools.
Certain keywords will attract recruiters, so think about the terms that might be entered into a search bar and be sure to include those words in your profile.
Is my profile complete?
This may seem like common sense, but many LinkedIn users only fill out the bare minimum and skip sections of their profile.
A fully completed profile will signify that you are serious about your career and attracting recruiters.
Do I look professional?
This last question is quite literal – does the photo of your profile project professionalism?
While your vacation photo from Greece might be attractive and eye-catching, a businesslike headshot is essential when attracting prospective recruiters.
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