Nickelodeon and Toyota have partnered to transform everyone’s porous pal into a new 3D concept car based on Paramount Pictures and Nickelodeon Movies’ upcoming film, The SpongeBob Movie: Sponge Out of Water.
The SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character’s Superhero Incredibubble mask that blows real bubbles at the top of the car.
The interior features seating inspired by each of SpongeBob’s Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain’s steering wheel, a blue-sky headliner and a sand-inspired floor.
The one-of-a-kind vehicle was unveiled at the recent LA Auto Show and will be on a promotional tour leading up to The SpongeBob Movie’s Feb. 6, 2015 premiere.
The SpongeBob Movie-themed 2015 Toyota Sienna will bring SpongeBob’s special brand of nautical nonsense to several family-friendly locations, including select Bass Pro Shops across the US, Nickelodeon Suites Resort, Orlando, Fla.; Nickelodeon Universe at Mall of America, Minneapolis, Minn.; the Chicago Auto Show, Chicago, Ill.; and the New York Auto Show, New York, NY. These events will feature character meet-and-greets and photo opportunities, a SpongeBob-inspired crane game; giveaways and more.
The SpongeBob Toyota Sienna promotion will also be supported online with a custom channel on nick.com and promoted through on-air as well as digital display advertising and social media.
Beginning Dec. 15 fans can log onto www.nick.com/toyota to get more information on tour stops and access a gallery of images of the SpongeBob Movie vehicle.